产品管理实践
马汀令可公司将于2015年1月29-30日在上海举办产品管理实践
的培训活动。
学习如何选择致胜的产品及把产品特征区分优先次序；推动产品超过市场的预期；与市场的实际情况沟通并使用各种工具来追求产品生命周期中的利润*大化。
实用的产品管理观念：
在正确的时间框架内以合适的价格推出正确的产品的压力从来没有如此之大。兴旺的公司是那些能更加高效和更加有效定义、生产、推广其产品的公司；简言之，是那些拥有*产品管理的公司。
这次研讨会将帮助您达到：
*通过改进的产品定义来缩短产品开发成本
*通过准时交付建立客户的信心
*通过有效的产品交付来增加产品的销售
研讨会大纲：
*天： 选择一个致胜的产品
1、项目介绍和目标设定
2、产品经理的角色
3、市场细分和规模
4、市场分析
5、定价和业务用例的建立
6、跨越鸿沟– 发布一个高科技产品
第二天： 定义正确的产品
客户和产品开发者之间的平衡
能及时交付满足客户期望的新产品或新服务是非常重要的。把错误的产品特征推向市场不仅会影响销售，同时耽误了正确的产品到达客户和影响公司的商业目标。研讨会的这一部分内容向您展示如何选择正确的产品特性以及撰写文档让开发团队*次就做正确。
1、需求详细说明书的流程
2、在产品中加入创新元素
3、写作准确的需求
4、制定产品市场营销计划
5、准备产品的成功
谁应参加？
以下部门的副总裁，总监，领导和经理：
*市场部
*产品管理
*新产品开发
*创新管理
*研发
*创新推进
*产品市场
*产品类别开发
*商务发展
*市场研究
内训方案
如果公司有许多人有类似的培训需要，那么你不妨考虑内部培训的解决方案。培训将在贵公司现场举行。并且培训可以根据您具体的要求来进行。
请联系 Whitney Shen 来讨论合作的可能:
电话：+86 28 8532 7678
电邮：whitney.shen@martinlinking.net
Miya Sun
__________________________
Martin Linking Business Consulting Company Limited
T: +86 25 8485 5633
E: miya.sun@ulinking.com
Product Management in Practice
Shanghai, China
January 29-30 2015
MARTIN LINKING is convening the Product Management in Practice on 29-30 January 2015 in Shanghai.
Learn how to select the winning product and prioritize features; drive the product to exceed market expectations; communicating with market facts and using tools to maximize profit over the product lifecycle
Practical Product Management concepts:
The pressure to deliver the right product at the right price in the right timeframe has never been greater.Companies that thrive are the ones that define, produce and promote their products more efficiently and more effectively; in short, companies with exceptional product management.
What the Seminar will Help You Achieve:
*Reduce product development costs through improved Product Definition
*Build customer confidence through on-time delivery
*Increase product sales through effective product delivery
Seminar Outline:
Day 1: Selecting a Winning Product
1. Day 1: Selecting a Winning Product
2. The Role of the Product Manager
3. Market Segmentation and Sizing
4. Market Analysis
5. Pricing and Business Case Building
6. Crossing the Chasm – Releasing a high tech product
Day 2: Defining the Right Product
The Balancing act between your customers and developers
It is important to be able to deliver your new products or new services on time with features meeting your customer’s expectation. Getting the wrong product features into the market will not only affect the sales, but it will also delay the right product in reaching the customers and meeting the company’s business objectives.This part of the seminar shows you how to select the right product features as well as document them for the development team doing it right the first time.
1. The Requirements Specification Process
2. Adding innovation into the products
3. Writing Accurate Requirements
4. Develop the Product Marketing Plan
5. Preparation for product success
Who Should Attend?
Vice Presidents, Directors, Heads and Managers:
*Marketing Department
*Product Management
*New Product Development
*Innovation Management
*R&D
*Innovation Acceleration
*Product Marketing
*Category Development
*Business Development
*Market Research
In-House Training Solutions
If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be
tailored to specific requirements.
Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.
Miya Sun
__________________________
Martin Linking Business Consulting Company Limited
T: +86 25 8485 5633
E:miya.sun@ulinking.com
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